" With this construct , we make plants that are normally quite commercially rare and therefore often very high priced , available to everyone " , says Mike Rimland , Vice President of Research and Development and Company Global Ambassador at Costa Farms .
Picture : Mike Rimland
First conceptWith business activities dilute over about 5,200 demesne ( over 2,100 hour angle ) in Florida , the Carolinas , and the Dominican Republic , Costa Farms is one of the largest growers of ornamental plants in North America and maybe even in the world . They are in the business for over 60 days and houseplant are the gumption of the company . However , it is the first prison term they are usher in a concept like this .
Easier for the consumer to be successfulBefore the product end up on the shelves of a retail merchant it go through extensive testing . " We can have a dependable - looking plant , but if the ability to survive indoors is not better , we wo n’t bring out it . As all our plants , which are over 1,300 items , each one of it , need to make it easy for the end consumer to be successful . " To check the consumer has good experience with their houseplant , they grow their plants in modest idle conditions , so they are acclimated to the average home environment before ship them to the stores .
need increasingThe concept seems to take a foothold in the market . " It betray out as fast as we can bring on " , says Rimland . " We ’ve seen so many videos online of mass driving for hour to get it at their local retail merchant " , tot up Melissa Martinez Digital & PR Manager at Costa Farms . Currently , the conception is available all - over continental US and Canada . " We are trying to introduce it at as many retailer as we can . "
ChallengeThe need is increasing and proceed up with it is a challenge . " Supplying a commercially rare product in large amount - we ’re talking about one thousand and thousands of plant - is a challenge . Often there are only a few rare plants uncommitted , which are therefore extremely expensive , around 300 - 600 dollar bill , and therefore usually for collectors only . We test to make them available to the general public for an affordable terms . "
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POS MaterialThe concept go with all POS material for the retailer . " If our retailer and consumers are successful , we are . For this intellect , we ’ve put a creative team on the development of all exhibit and stuff that plump with the concept . "
come weeksWhen reviewing the latest reaction of the consumers , Rimland and Martinez see a shiny futurity for this concept . “ We ’re excited about the chance to contribute quickly to market our R&D grapevine that consumers are unrestrained about through this assemblage in the next few eld . All we can say is stay tuned ! ”
For more informationCosta FarmsMike RimlandEmail:[email protected]Melissa MartinezEmail:[email protected]www.costafarms.com
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