Danziger was happy with the result from last year ’s International Women ’s Day campaign and delighted by the wealthiness of positive feedback and regard derive from floristry industry colleagues . So , the company invite Alison Bradley to reach out to four very different and successful char in the floristry universe . Each woman has their own account to severalise and their own perspective on the attitude of women in floristry . Their views are very different and there are some common bond paper , but each woman expose just how set and strong they are to have accomplish success .
Betty Finkelstein , Global Brand Manager at Danziger , described the motivation and purpose of this unparalleled movement and the Danziger Live Facebook residential district that we ’ve built . " We believe that building a platform where the florists ' community of interests can divvy up their knowledge , exchange thought process and ideas , find inspiration and web , can promote the entire flower industry . We feel that our International Women ’s Day campaign is a gateway for those who are starting out or who want to grow to get wind from women who have achieved succeeder . The Danziger hot page includes tips on business management , selling strategies , and even pattern proficiency . ”
Here are the four talented women take this year to stimulate and authorize florists :
Moniek Vanden BergheThere has been much debate about the deviation between a flower store , a heyday arranger , a floral designer and a flowered artist . In the case of Moniek Vanden Berghe , she blow all the argumentation right out of the park because she is without doubt – all of those . Moniek is an creative person who became a florist and then , through her books , reveal to the floral world a tonic approaching to innovation . In number this led to an increase in contemporary , smart espousal floristry . Read more > >
Hanneke FrankemaThere will be those in the blossom industry who think that Hanneke Frankema ’s success is like a fairy story , but nothing could be further from the truth . Hanneke ’s commitment to her workmanship and difficult work is fabled in the industriousness . She boom on a challenge . Like all of us , she has had her disappointments , but she has used them to help her ‘ grow ' . She embraces everything as an opportunity to larn . Together with her partner Nico , she is establish a large studio apartment where she will teach . Read more < <
Deborah De La FlorFor those who do not believe that remove part in competitions promote player to ‘ develop , ’ they need wait no further than the external career of Deborah De Le Flor . She has not only had the exclusive right of symbolise her Country in the World Cup , but has survive on to become a evaluator , and , together with her husband Gus , ground the Gateway to the Americas International Floral challenger in 1996 . This is now considered to be the prime floral rivalry throughout the Americas . Read more > >
Linda JohnsenThere is something especial about a florist who has the respect of those who know and shape with her but is also the ‘ mother of invention ’ . How many of us I wonder utilize the hand-crafted wire armature forge out of stub wire ? But do you know who was the first to invent them ? Linda Johnsen is the person behind the world - notable ‘ Linda Technique ’ . More than that , she is co - father of the astonishing Shishi establishment . She has a quiet approach to floristry , but Linda is an encyclopedia of knowledge and floral experience . study more > >
For more information : Danzigerwww.danzigeronline.com
