Fulfilling the need with the required or alternative product is currently the main challenge GASA Group is encountering . “ It seems that the European cultivator implant less plants in the midst of the COVID-19 crisis mid - March , which now result in fewer production on the food market ” , says Daniél Vesterlund , Group CCO of the caller . According to him , this development might shift the consumer ’s demands in the future . In an interview , he tells us more about the rollercoaster drive GASA Group - with all other industry members - have been in , how affair are now and the expectations for the coming month .
Daniél Vesterlund
The beginning of the rollercoaster rideAs for almost everyone in the diligence , the rollercoaster drive took off mid - March . “ As GASA Group in general , we started to see a lack of society and felt the uncertainty in all portion of the market . ” In Denmark , however , the impact was less feel than at their subsidiary in the Netherlands and Germany . Daniél Vesterlund explain : “ GASA Group exports many products out of Holland to the countries that were in lockdown , like Italy , France , Switzerland and the UK . Also for GASA Group Germany , the demand dropped . ” This deficiency of requirement lasted until after Easter .
Demand begin to increase mid - AprilMid - April , when the grocery store start to open up again , the demand began to increase and it has been give way forth since then . “ What we see now is that May has been good with high demand and high price . There are still grocery store , which are not run at full speed , but other marketplace are taking the extra sale . ”
March not a lost monthWas March a lost calendar month ? According to Daniél Vesterlund , March can not be moot as a lost calendar month , as many of the orders that were lack in March and April were labour forward , and hopefully the demand stays eminent during June and July . “ We see that the need for works is high at the moment . Consumers who did not buy plants during the lockdown will do it now or in the coming months , ” We have to see the time of year as one long period this year .
wallop limitedOverall , the impingement of the crisis for GASA Group seems to be limited . “ Of naturally we are impacted . And like all other companies , we had to take precautionary mensuration within the group . We , for example , secured the promotion facility with limited admittance of people and we sent those employee home , who could do their work from plate . fortuitously , it all went well and now , the great unwashed are bit by bit coming back to the office . ” In addition , the impact on the sales was not as sorry as expected . “ As we are so widely scatter , not only regarding assortment , but also regarding our sales channels within Europe , terms is limited . Moreover , we must not forget the overconfident encroachment of the weather . ordinarily , the atmospheric condition is the factor that either drives or discourage sales agreement . Fortunately , we were very prosperous with the weather condition . Also for the young plants , which we supply to the growers primarily in Scandinavia , we expected to see a quite a little more cancellation in the situation than what we really ended up with . ”
Lack of bedding and balcony plant on the marketEven though GASA Group ’s new plants department did not experience a major decrease in requirement for young plant from their raiser in Scandinavia , in all probability many other grower decided to call off fiat . compound with a high demand there is a want of plants on the mart at the bit . “ peculiarly in the bedding and balcony plants , there are a want of Cartesian product on the market these twenty-four hour period . As a resultant , we need to discover new ways to fulfil our customers ' order , and therefore we often declare oneself option . ”
succeeding ' tasting ' of merchandise might changeAccording to Daniél Vesterlund , this development of offering alternatives to the traditional products that are being requested might switch the future requirement of products . “ Basically , consumers want to beautify their gardens , and if the traditional products are not being offered , they will stress out something new . Moreover , if they have success with these novel products , they might purchase them again . In the conclusion , it might change the behavior of the consumer and in change by reversal our customers . ”
Positive outlookWhen bet to the coming months , Daniél Vesterlund is optimistic . “ As many people are have a bun in the oven to stay at home this summertime , they will probably spend extra in decorating their garden this year compared to other years . But it is always hard to predict in extreme place like the one we have all been through . However , one thing is for sure ; the alteration has accelerated new and planned first step and the manufacture will not go back to “ normal ” . There will be a new normal and at GASA Group , we are ready for that .
For more informationGASA GroupDaniél VesterlundEmail:[email protected]www.gasagroup.com
