" Breed from a cultivator level of opinion " is Hartwig Bull ’s slogan . In 2009 , he took over his father ’s business with his wife Ultrike , and in 2015 , they introduced varieties that are known already for a longsighted time but now in a new style . Initially , they only bred for their own production , but part to license other growers shortly as they realized that he could not receive the demand with their own yield of these change , namely Echinacea ' SunMagic , ' Rudbeckia ' Sunbeckia , ' and Helianthus ' SunCatcher . ' Today products of Bull Plant Genetics are offer in major food market worldwide . In this article , their floor is explicate .
Ulrike and Hartwig Bull at the IPM Essen 2023 in Essen , Germany .
" Take over and continue " , or " Take over and change"Hartwig Bull , a take grower , got his master ’s in growing , take extra seminars in horticultural economics , and worked in Denmark , the Netherlands , and in the US ( Nashville , Tennesse ) . After his experience in alien countries , he went back home to Gönnebek , a belittled Greenwich Village in the north of Germany , in the little Union country Schleswig - Holstein , known for the black and lily-white cow ( the holsteyns ) and famous Holstein horse breeding . At the eld of 40 , he and his married woman Ulrike took over the family line of work of his parent . direct over the business threw up questions like " take over and bear on " or " take over and change " ?
Ulrike , trained in banking and investment was helpful in controlling and analytic thinking . So step by stride they put all crops and process on the test bench and keep the successful products and stopped with the non - profitable mathematical product .
Ulrike Bull , aim in banking and investment funds , cognise a lot about controlling and analytic thinking . dance step by footprint , they put all crops and mental process on the mental test bench , preserve the successful stuff , and stopped with the non - profitable products . " Keep the good material , get rid of the spoiled poppycock , and improve the operation constantly . "
Today they are produce under 25.000 m² glass covered greenhouse and 60.000 m² outside area
All products are sell to middleman locally , in the Hamburg area , but also to big distribution organisation in Holland , Switzerland , Austria , Denmark , and France .
Breeding of different cropsUnlike other gardening companies , Hartwig and his team started from the starting time with the bringing up of unlike crops . The destination was to get off from mainstream products , finding a more profitable recess . " The challenge in production is not the first half year , it ’s the July until December . The first 6 calendar month of a year are covered with a lot of products you could make money on . Good caliber provided , there is always a good marketplace for spring items and bedding plants . "
So , what about the second half of the year ? Hartwig selected unlike crops bloom from July till October , a period of the year where a lot of byplay is just done to hide the costs . Not happy with the product available and the characteristics of some merchandise , Bull started breeding on Rudbeckia hirta , repeated Helianthus types , and Echinacea .
Breeding was already done by his Father-God , so knowledge of breeding was already laid in the provenance . Hartwig ’s general slogan or slogan in reproduction is : " Breed from a grower ’s breaker point of view . "
The mathematical product had to be full for his own production . So he tried to achieve : self branching kind ( easy growing , perfect lineament ) , compact varieties ( adept for loading , good for shipping , keeps costs in raptus low , attend skillful in proportion ) , eye - catching flowers ( root on the retail , inspire the consumer , have long - lasting product with perfect garden carrying out ) , and shelf aliveness ( every breeder puts that on the list and perfect if you may make it take place ) .
VarietiesThey pop in 2009 and in 2015 , Hartwig and Ulrike Bull and their team bring in varieties that have been known already a prospicient clip but now in a new elan :
get through here for more SunMagic diverseness .
Echinacea ' SunMagic ' -“It is a unexampled Echinacea line with passing good branching . The first top product is the ' Vintage Red ' that was added in 2021/22 in 5 young colors . All in all , it is a ' Must have ' Echinacea on the terrace and in the garden . "
Click here for more Sunbeckia varieties
Rudbeckia ' Sunbeckia ' - " This variety is the real strong and long - endure one-year Rudbeckia with a double-dyed shelf life and flowers with 5 to 6,5 " diameter . The flowers last up to 6 hebdomad . Great for decorate and a ' Must have ' Rudbeckia on the patio . "
Helianthus ' SunCatcher ' - This variety is a zone 5 perennial that is unadulterated for chain armour order of magnitude and has a super garden execution . On top of that , it is a perfect pollinator plant as it is have it off by bee . "
All diverseness are protect by patent of invention , despite Hartwig used to breed only for his own use .
The first footstep was done for move forward , and so the Bull Genetics have been given to licensee . First , Ulrike and Hartwig struggled with this , but finally , they realized that their own production was not prominent enough to cover all of Europe .
increase demandInterested new plant producer have been found in Poland and the Netherlands . " The big tag or recording label which goes along with every plant aid a lot to find the necessary aid in the market . sweeping organizations , Big Box store in Germany , and last but not least , retailers and consumers became mindful of his production . "
Looking at the European food market Germany , Austria and Switzerland , the Netherlands , Italy , France , the UK , Poland , and other easterly countries are covered . First steps into Denmark have been made as well .
Going to the USIn 2019 , a openhanded step was made , namely going to the US . As late trial shipments in 2017 and 2018 did not succeed , a stumble through some easterly states of the US to visit some company help oneself a great deal . Today Hartwig have sex : " Meet the right people at the right-hand time with a good product and make friends . "
After trials in 2020 , Zoom , and Team Video meetings , all product have been presented to the US food market , and " with the help of specialists in the food market , the Rudbeckia ' Sunbeckia , ' the Echinacea ' SunMagic ' and the Helianthus ' SunCatcher ' will find their lovers . "
Today product of Bull Plant Genetics are offered in major markets worldwide . " We are happy to work with secure partners in Europe , on the US market , Australia , New Zealand , and Japan . "
Cultivate'23Eager to meet the squad of Bull Genetics and see their variety ? They will be exhibiting at Cultivate'23 in Columbus , Ohio , from July 14 - 18 , booth 3153 .
For more informationBull Plant Geneticsbull-plant-genetics.com
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