The Society of American Florists has partnered with seasoned floral entrepreneurs Manny and Clara Gonzales to plunge a new trend serial guaranteed to help florist manage cost and take profit . The strategies they apportion in Forecasting Your Future – a three - class and connexion serial publication focused on sale forecasting , cost of goods , and wage ascendance — are the same manoeuvre they used to turn their former retail shop into a prospering line . The first course , Sales Forecasting , is available now on SAF ’s Career Connection learning platform .
" It is almost impossible to reach healthy profits without forecasting , " say Kate Penn , SAF ’s CEO . " This track was evolve as a unmediated result of get word the challenge florists are facing . In an inflationary surround , flower store involve to improve sales , cut costs , and control paysheet — all at the same time . Implementing the scheme in this course could easy improve a retail merchant ’s margins by 1 percentage to come out — and for most shop , that ’s a $ 5,000 to $ 10,000 conflict . "
The takeaway in each course can be utilize to a pocket-sized or large studio or full - service prime shops . The courses are designed to help seasoned business owners increase their profitability , up - and - come managers enhance their byplay value – and ensure that direction is trained to teach right forecasting methods to key faculty .

The 6 - week Sales Forecasting course includes seven module of on - need videos , worksheet , and input from the Gonzaleses with up to 40 minutes of study per hebdomad .
SAF also offer options to enhance the learning experience through private coaching job Roger Sessions or join a equal grouping . Both add - ons take piazza hebdomadally and offer one - on - one sentence with the Gonzaleses , where they can review individual prognosis , resolve line - specific questions , and provide extra strategies . Along with item-by-item assistance , the equal grouping furnish an chance to compare note and deal helpful hints with other player .
Florists who took the Sales Forecasting course as part of the examination phase have praised it for its hard-nosed glide slope and quick app .
" The cut-rate sale foretelling course gives a streamlined method acting of weekly / day-to-day prognostication that keep on provision , organization , and execution top of mind , as well as a puppet to go after our actuals against our goals , " says Aimee Godbout of Jacques Flower Shop in Nashua , New Hampshire . " This course of instruction has been a slap-up reminder that cut-rate sale prediction and all its component part are full of life year - pear-shaped , not just at the holidays and busybodied multiplication . No matter how many other demands are on us as managers or owner , fourth dimension must be made to focus on daily , weekly , and monthly sales prediction and diligent follow - through . "
In addition to driving profit , the Gonazaleses say the strategy the course offers enable owners to build the kind of business they require . " These courses are not just about profits , " Clara says . " They are about achieving the type of business and modus vivendi you dream of – however you delineate it . "
The second course , Costs of Goods Control , will practice the completed sales forecasts to show florists how to spend wisely , return value and ride profits . The third trend , Wage Controls , demonstrates how the prognosis helps contain wages and continue a team of top talent .
For more information : SAFsafnow.org