Produce Marketing Association welcomed Edgar Albert Guest , provider , and media to a public webinar on Thursday , August 13 to get a snitch peep at the Fresh Summit 2020 experience . The outcome , held each class in October , convene over 20,000 industry members to apportion insights , case fresh and innovative product and solutions , and make connections for both person and system . Due to the COVID-19 pandemic , the on - website outcome has shift to a virtual experience that will take position October 13 - 15 .
The webinar on Thursday was the first of many touchpoints between guests and event organizers and had two major sections speak first the promise of a tailored and personalized experience for all guests and a 2d subdivision focused on purchaser and provider connexion . The event is being project in partnership with the Fresh Summit commission , a volunteer grouping comprised of industry member including carbon monoxide - chair Shawn Peery , VP of produce and floral at Albertsons Companies and Angela Fraser , director of business deal affair at California Avocado Commission .
“ run low virtual agency we have an unlimited audience that we can link up with , market place to and pass on with , ” say Peery . “ That means potential raw partner in new parts of the earth , but it also means we can reach out to people who do n’t often get the chance to see this side of the work we do . ”
ContentWhile the subject matter is always an important part of the Fresh Summit schedule , this year , the penetration from PMA , CGT , manufacture equal and experts will accost critical and relevant topic to serve the industry reflect back on the yr we ’ve had and see where we ’re guide in the occur months . More information will be ply about the specific sessions and speakers closer to the event , however , it was confirm that there will be a lineup of live , on - need , and synergistic subject matter on this year ’s docket .
Community“Every year , Fresh Summit has been the produce and floral manufacture ’s family reunion , ” said Fraser . “ Though this class will be different , Produce Marketing Association will serve as the leader in guiding and directing our industry through this ever - change world . ”
Some people can value their careers in the number of Fresh Summits they ’ve attended . It is a tradition that is core to the spirit of the industry – resilient , enthusiastic , and consecrated . While it will be the first time in over 70 years that the industry will not fit in person , it will still be Fresh Summit . It will still be a time to pick up , to link up and reconnect , and to celebrate . The way we do these thing may change , but the reason will remain the same . To do together to get use of fresh produce and floral product and in good turn , to grow a healthier world .
ConnectionsMost age , people would prepare for Fresh Summit by picking out their comfy shoes , studying the Expo and Conference Hall map , and make a program to cover as much land as potential . This year , that may look a bit unlike , but guests ’ end are the same and the squad has take a practical platform to prioritise connections . Guests can expect a individualized experience , tailored to their individual goals . The platform will prioritize connexion between buyers and sellers and feature a number of ways to engage with and discover the latest products , services and answer . For exemplar , the presentation showcased ways for provider to join by smart and simple “ matching . ” Using artificial intelligence , the political platform will continuously leave testimonial of relevant people , ware , services and cognitive content to engage with based on information provided at enrollment and how one explore the system . The experience will resemble a personalised shopping or entertaining chopine like Amazon or Netflix .
The interactional platform will allow soul to build their own schedule , setting aside time for subject matter or merging and will also allow for for a kind of meeting types including one on one , small group , or large group during General Sessions , mixers or receptions . The outcome will be global , with guests tuning in from all over the globe , and providing a place for all guests to build the experience that will avail them get the most out of their three days in October .
While the result itself will run from the 13 - 15 of October , guests will be ask round to login well in approach with the destination to let guests build up their schedule , make connection and fructify up meeting so that when the event begin , there is not a second rot .
PMA will continue to provide regular updates to fix all guests and suppliers for the coming virtual event . All interested in receiving updates about Fresh Summit 2020 cansign up here .
For more selective information : Siobhan MayProduce Marketing AssociationTel : +1 ( 302 ) 781 - 5855Email:[email protected]www.pma.com
