Women ’s Day in Poland is one of the biggest " flower " holidays of the twelvemonth . " It can only be compared to Mother ’s Day , which is fete annually at the goal of May . Back in the communist earned run average , Polish men traditionally empower women a pair of tights and a bouquet of carnations . But times have changed , and so have preferences . On March 8 , the shop shelves were filled with a extensive sort of flowers . " This is explained by Bohdan Tustanivskyi of Profiflora , a cut blossom supplier , who visited together with his team several supermarket in Poland on this vacation . " We usually chew the fat supermarkets in different locating and check out all the major retailers in the grocery store . This aid us break down the potpourri , understand customer preferences , and declare oneself trending SKUs in the futurity . It also allow us to track pricing . "
Tulip is the numeral 1 flowerIn general , what are the trend ? Tustanivskyi : " The master focusing and the number one flower for Women ’s Day is , of course , the tulip , taking up approximately 60 - 70 % of shelf space . In 2nd place is the roseate 20 - 25 % , with the residue of the assortment including Alstroemeria , Daffodils , Spray Carnations , Irises , etc . A key difference of opinion between Poland and moneyed westerly countries ( such as Germany and the Netherlands ) is the relatively depleted presence of floristic bouquet in supermarkets . Instead , mono - posy dominate the market . However , with economic growth , this trend is expected to shift — when citizenry earn more , they will be able to give decorator bouquet , which typically be € 10 or more , equate to mononucleosis - bouquets priced between € 2.5 and € 7 . "
The tulip damage shock of 2024This year , the biggest concern was the toll of tulip , he continues . " As is well known , in 2024 , the cost of tulip bulbs rocket by just about 35 % , shocking the market . In previous old age , tulip price had remained relatively stable , so when emptor and supplier sit down for negotiation in October and November , it led to substantial challenges . Supermarkets were uncertain whether they could deal the same volume of tulip as in previous years and were cautious with their rescript and provider hesitate to commit to contracts with tulip agriculturist due to the high price . Despite these challenges , storage shelf were in full stock with tulip , and as always , men are buy them for the women in their lifetime . "
Supermarket price battleDespite the high procurance costs , they were seeing a price war between supermarkets . " The two biggest competitors , Lidl and Biedronka , plunge unmediated merchandising campaigns against each other , offering the following deals :
On the left : At Lidl , on the right at Biedronka . ( chatter hereto enlarge )
These Price utilize mostly to Dutch tulip " , he says .
Meanwhile , some supermarket chains pore entirely on Polish - grown tulips . " For example , the large Polish - owned chain Dino successfully sells only Polish tulips ( which typically have a heavy stem turn of 26 + grams and a expectant bud ) at 14.49 zł , provide to a loyal customer base .
Some retailers even emphasise packaging to highlight the pedigree of the flower . A great example is Polo Market , a smaller chain that advance its sales of exclusively Polish tulip . "
For more entropy : Profiflora sp . z o. o. Profiflora.plBohdan TustanivskyiEmail:[email protected]https://www.facebook.com / bohdan.tustanivskyi
© FloralDaily.com/Elita Vellekoop
