Dan Vordale , a longtime flush industry executive director , has taken the helm at Ocean View Flowers , a licence American Grown farm in Lompoc , California . The retiring chairwoman of the California Cut Flower Commission ( CCFC ) also returns as a commissioner for District 3 .
Dan Vordale , chief executive officer of Ocean View Flowers was lately re - elected to the card of Commissioners for CCFC .
Vordale , previously vice president at Ocean View , says he ’s thrilled to lead a great team at a time when there ’s a lot of excitement in the flowered industry and from consumers around homegrown flowers .
As president , he plans to continue improving the quality and consistence of the blooms grown at Ocean View and extend feat to ameliorate the client experience . He ’s also working toward earning BloomCheck authentication .
sea View Flowers was a patron of the 2018 American Grown Flowers Month Contest , a selling contest held during the month of July to take knowingness and sales for mass grocery retail merchant . Here with Yvette Trevino , also of Ocean View , Dan picture his continued supporting for American Grown Flowers Month at PMA Fresh Summit .
His visual sense for Ocean View include touch base with millennials and generation Z , both through hiring decision and via social media campaigns , along with a refreshed website .
“ Consumers will decide how and where to buy blossom , so we ’re position the troupe to be ready to meet their demand , ” Vordale says .
Ocean View is committed to sustainable grow practices , including the investment into two “ solar farms , ” to help drive their output operations .
He ’ll also mold to share Ocean View ’s sustainability write up that admit two solar farm – one that start the farm ’s plant and one that escape the intact land cognitive operation . “ It ’s a great news report to share with aggregated - market client who want to take heed about sustainability and transparency . ”
Other introduction , include increasing yields thanks to an improved flower seeded player line and improve operation efficiency will stay on to be a focus .
“ We are continuously looking for way to meliorate . It ’s part of our culture , ” Vordale explain .
He ’s also always looking for ways to give back to the industry as certify by his return to the CCFC board .
“ The fact that I get to meet new display board members , listen to what they institute to the tabular array and share my noesis is exciting . The Commission has some great stories to tell and has made great headroom in sharing what we do and strengthening the industriousness . ”
For more data : California Cut Flower CommissionPO Box 90225 , Santa Barbara , CA93190-0225www.ccfc.org
