When we think ofadding valueto our farm business , we lean to think of turn something we originate into something else : porc becomes sausage , tomato become salsa , berries become crush . That is the definition of value adding , but there ’s also a lot of value in provide a inspection and repair to your client .
servicing are not products you create but rather conveniences you render . Taxis provide a service . bundle delivery is a servicing . Mechanics , favourite groomers , personal shopper , car automatic washer — these are services . Of course , many businesses who provide value - add ware also furnish service — they are not mutually exclusive . A chef cooks a meal , and that ’s a intersection , but having a server deliver it to your table , that ’s a service . You pay for the meal , and then tip for the convenience .
All that to say , we farmers should consider this latter pick of providing a service to compliment to any product we may already provide . How do you have a go at it what kind of avail to provide ? get ’s take up in the obvious place : contraption .
At-Home Delivery
People roll in the hay toilet facility . It ’s huge if they can accomplish a undertaking or errand from their phone and have it brought directly to them , and people will pay up for it . There is a reason Amazon is working toward monotone deliveries — that will lessen the amount of time between order and delivery , which customer care .
I hump drones are out of the picture for farmers for now , but can you deliver directly to your customers at their dwelling or workplace ? That can be a gravid service , and well yet , you could accuse for it . Whether it ’s their employment or their home , it ’s attractive to in use customers to be able to scratch an errand off the leaning . This is especially honest in the summertime . Where some client may love thefarmers marketritual , others may not be able to commit to being there every Saturday aurora . Opening up that option could land more money to you by give way the client what they need . But it could also just contribute in new customer .
Online Ordering
Sometimes note value adding is n’t needs about the brusk - term profit , but the long - condition gain . on-line ordering may be an object lesson of this . If a customer can get in the habit of ordering from your site on a regular basis , you may not or may not charge them much for that inspection and repair , but it will help create a firm customer . There ’s sure enough value in that .
Providing Recipes
There is also economic value in providingrecipeswith your CSA or marketplace John Wilkes Booth to accompany food . People require to eat locally , but throw them some idea of how to prepare the food you grow may raise that experience and keep them coming back . And there are no rules that say you ca n’t turn your farm into a high - end intersection — a delivery CSA that come with recipes and link to video recording , package nicely ? There are certainly multitude who would pay for that level of help .
Anyone who hope to succeed in any business sector must know their client . And if Farmer can get in the habit of always cerebrate about how to make the experience better for the customer , then they can assure themselves more longevity as a business . Do n’t overlook the time value of add a service , it may be the only value adding you ever have to do .
