Despite a persistently difficult food market environment in the unripe sector and many macroeconomic challenge , Veiling Rhein - Maas has come through in increase its Cartesian product gross sales to EUR 424 million in the 2023 financial class .
This corresponds to an increment of three percent compared to the late year . This incontrovertible development is mainly ground on good requirement and high average prices coalesce with lower volumes . " We look back on 2023 with satisfaction and are pleased with the irrefutable ontogeny of our merchandise sales . Irrespective of this , 2023 was also a difficult yr , as we also had to and proceed to have to oppose to price increases in many country such as labor price and vim , " tell Günther Esser and Cees Hoekstra , Managing Directors of Veiling Rhein - Maas . The physical clock was once again Veiling Rhein - Maas ' most important merchandising line last year , while Veiling Rhein - Maas ' digital selling channel are also very important for customers . A record was specify in May : With 30,000 stacking trolley car and more than 167,000 CC - container , Veiling RheinMaas market more load carriers than ever before .
volume and weather atmospheric condition have an impact on marketingSales of cut flowers were stable for almost the full year , and sale to customers were also good . Despite a slight decline in delivery volumes compared to the late yr , sales of cut flowers in 2023 were cumulatively high than in the previous year and significantly higher than planned . The course in pot plants was also positive in 2023 , and cumulative sales at the close of the year were higher than plan . However , intensity were significantly below architectural plan , peculiarly for garden plants . standardized to 2021 , this was due to consistently serious demand across the industry , which mean that the quantity were not always available for vendue as plan .
sale were also stable in the past Christmas flow and were up in the previous class . The price level remained constant until the ending of the yr thanks to good demand and was importantly higher than the previous year , particularly for cut heyday and garden plant life , and slightly low for houseplants . As in the late yr , gerberas , euphorbia fulgens , and undivided product were in particularly high demand for cut peak . However , amaryllis and roses were also purchased more frequently and significantly well than in the previous year . In the pot plants section , requirement for orchids , Christmas industrial plant pipe bowl , and organisation continue particularly good . Only euphorbias and green plants did not quite reach the previous year ’s degree .
There are several reasons for the lower delivery book in 2023 . Even though the impact of the energy crisis on the procural of goods was fortuitously much less than feared , nursery were often hot up less or not at all at the origin of the twelvemonth - with the agree consequences for the usable measure of chrysanthemums and lisianthus , for example . In addition , the energy billet over the course of the twelvemonth also led to the stoppage and shake-up of clientele , which also had an impact on volumes . The mostly sloshed and benighted weather also had and keep on to have an wallop on harvest volume . For example , the persistently cool weather in April and May led to a delayed head start to out-of-door output of cut heyday and a decline in volumes . For potted plants , production volume were lower in July and August , in finicky , due to the lack of late and follow - up set for many bedding flora products .
Digital sales agreement channels are popularEven though cut-rate sale of forcible auctions go along to be higher , the digital marketing channel - aloofness merchandising , watch out presales , and web shop class - were once again used intensively . In 2023 , distance gross revenue accounted for around 40 percent of auction lookout man sales and thus remained stable at the previous year ’s gamey level . A estimable 50 percent of Veiling Rhein - Maas ' customers now take part in the online vendue and , therefore , are from outside the region . The webshop is also becoming more and more popular and is used more frequently by customers and supplier . Cumulative sales in clock presales in 2023 were 30 percent higher than in the previous year . For potted industrial plant , the cumulative increment in gross revenue in clock presales was as in high spirits as 60 percent , while for cut flowers , it was 10 per centum . The layout of the clock presales will soon be modernized and converted to the layout of the webshop .
Current projectsAs part of the strategic " STandort 2025 " undertaking , Veiling Rhein - Maas and Landgard took the first important step in July with the opening of the new Logistical Means Centre ( LMC ) in building thyroxine on the party premises in Straelen - Herongen . The project aim to make the marketplace attractive in the hereafter . Since July , Veiling Rhein - Maas and Landgard Obst & Gemüse have been jointly handling the reception and dispersion of load common carrier and promotional material of all kinds - for blossom and plants as well as yield and vegetables - in the new LMC , which has around 3,800 substantial meters of hall space and 1,500 square meters of outdoor storage blank . The further development of existing areas is also part of the " Standort 2025 " projection . This include , for good example , the spiritual rebirth to LED lighting in the hallway and at the hubs , as well as the replacement of the floor in the connecting axes , the third and final phase of which will begin in brief . In gain , many small individual measures were implement last year under the leadership of Veiling Rhein - Maas , which are intended to give to dealings calming and greater traffic safety . The high demand from Veiling Rhein - Maas client for vacant rental outer space on the company preface demonstrate that there is great potential for the further development of the land site .
The customer portal was enlarge with numerous new functions in further project steps in 2023 . For example , customers can now also submit quantity and character complaint online in the customer portal . In gain , customers of the Service Centre can now also book their services digitally via the client portal site . Current services include the storage of non - refrigerated / refrigerate goods , order picking , outgoing goods inspection , compaction , and final price labeling . Overall , the raw online functionalities of the
customer hepatic portal vein for complaints and booking military service are very convenient enhancements . In 2024 , the portal antecedently appropriate for customer will be develop into the VRM portal , which can then also be used by suppliers .
Trade fair activities in 2023 and initial highlights in 2024After a two - twelvemonth interruption due to the coronavirus , 2023 was the first year in which Veiling Rhein - Maas was able to salute itself again in its usual form as Germany ’s only blossom and flora vendue at patronage fairs in Germany and abroad . After the International Plant Fair ( IPM ) in Essen in January and the Dutch trade carnival HortiContact in Gorinchem and Vaktentoonstelling in Zwaagdijk in February , the Veiling Rhein - Maas trade wind fair calendar also include Florall in Waregem , Belgium , in August . The trade fairish year ended in November with a presence at the Trade Fair Aalsmeer . Veiling Rhein - Maas used all the trade fair to present the auction on - website and to hold many interesting discussions with potential and survive partners .
The first high spot of the new year was the Veiling Rhein - Maas customer and provider day on 9 January , which took space for the first time since the coronavirus respite . The principal topic was " Artificial intelligence information and its outcome and opportunities for the immature sector . " Shortly afterward , from 23 to 26 January , Veiling Rhein - Maas will once again present itself to the world at IPM 2024 in Essen as part of the Landgard trade wind fair stand .
Expectations for 2024As the overall economical situation is very probable to stay tense in the come month , it is impossible to foretell its impact on the dark-green sector and Veiling Rhein - Maas ' business . no matter of this , Veiling Rhein - Maas is optimistic about the fountain and take on that the good demand will remain stable . However , the heavy rainfall in late weeks could lead to problems with sowing because the fields are too wet . For medulla oblongata plants and bulb flowers such as tulip , slimly lower quantities are gestate to be uncommitted for sale than in previous year . manner of speaking of products from third countries should be normal grant to current information . Overall , Veiling Rhein - Maas is therefore expect a very stable provision at the market place in Straelen - Herongen .
For more selective information : blot out Rhein - Maas[email protected]www.veilingrheinmaas.com
