Where is the U.S. floral market now headed?

The first human case of COVID-19 were identify in Wuhan , People ’s Republic of China , in December 2019 ( Page et al . 2021 ) . On March , 11th , 2020 , Covid-19 was officially adjudge a pandemic by the World Health Organization ( Keith and Gharib , 2020 ) . On the very next 24-hour interval , March 12th , 2020 , there were over 1,500 confirm case in the U.S. , and 41 confirmed deaths due to the Covid-19 virus in the states of California , Florida , Georgia , Kansas , New Jersey , South Dakota , and Washington . And that was just the beginning . In the days , weeks , and calendar month follow , the U.S. case incumbrance and death enumeration due to Covid-19 kept rising day by day , and most retail job throughout the U.S. , include flower store and industrial plant shops , keep out down their operation to serve curb the spread of the computer virus ( although many garden centers and supermarket stay open thru curbside pick - up , in - computer storage masquerade party mandates , and on - line shopping ) .

As we come near the 4 - yr “ Remembrance Juncture ” , with more than one million American deaths assign to Covid-19 , and intimately 7 million deaths worldwide ( as of mid - September , 2023 ) , many of us in the floral industriousness can recount tragic fib of what Covid-19 did to our families , our acquaintance , our businesses , and associates in the flowered industry . And luckily , or through the major power of mankind , medical support and vaccines , or through the grace of God ( or a gamey top executive ) , most of us last Covid-19 . Although the Covid-19 virus and its many variant are still with us today , the lethality of the virus in the U.S. is much reduce now . And the strength of last February ’s Valentine ’s Day floral sales ( Prince & Prince , 2023 ; Tighe , 2023 ) , and floral gross sales from the most late Mother ’s Day vacation ( Prince , 2023 ) , sign to us that the U.S. consumer is again eager to purchase flowered products ( or as some would say , “ eager to generate smiles ! ” ) . So at this juncture , with Covid-19 mostly behind us , Prince & Prince ( P&P ) believes now is an opportune clip to count onward and valuate the hereafter of the U.S. flowered marketplace with an updated survey of U.S. consumer floral purchasing over the 2023 season .

It is quite causeless that P&P conduct its last “ flavor ” ( survey ) of the U.S. flowered market in 2019 , prior to the Covid-19 pandemic ( Prince & Prince , 2020 ) . That P&P survey becharm over 100 system of measurement on gash - efflorescence and indoor potted plant purchasing from over 1,000 randomlyselected flowered - purchasing households , including the pursual : 1 ) Household dollar spending on unused cut flowers and indoor potted flowering and foliage plants and planter , 2 ) Types of fresh cut flowers and indoor potted plants purchased , 3 ) Holidays , events , and occasions of floral purchasing ( including “ quotidian ” flowered purchases ) , 4 ) Identified flowered businesses where those flowered purchases were made ( business categorized into eight primal flowered channels , including the On - Line / Internet ) , and a detailed consume evaluation of those floral channels ( 30 attributes of customer service operation , experiences with the flowered products buy , and overall client satisfaction ) , and 5 ) Nine key demographic measurements of the floral - purchasing family , including age , household income , educational attainment , urbanization stratum of market , U.S. region , and household composition ( e.g. children , teenagers , and retirees within the household , and single - someone households ) .

With the proposed 2023 survey update , P&P has the ability to tail all the changes that have occurred in these consumer floral - purchasing metrics since the pandemic , in effect , instal “ vogue lines ” for each measured prior to and after the pandemic . conjointly , these updated tendency personal line of credit , along with diachronic sketch trend lines over seven prior P&P surveys ( way back to 1996 ) , assist P&P in defining both the current and future flowered grocery store . In summation , the potted industrial plant portion of the new P&P floral research can update the recent 2021 AFE consumer enquiry relative to the “ pandemic plant - buying boom ” ( Forney , 2022 ) to better identify the new consumer gained and to gauge the level of their works - buy now , post - pandemic ( for instance increment , decrement , or no alteration in potted plant purchasing ) . Thus , P&P consider that a review of the P&P consumer flowered research over the past 20 years , anda 2023 updatecan be good in delimitate where the U.S. flowered market place is now , and where it is lead . The motto of the P&P U.S. Consumer Floral Tracking Survey is the pursuit : “ sympathise where we have been , know where we are now , and visualise where we are going ! ”

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For more information : Tom PrinceFloral Market ResearchEmail:[email protected]www . FloralMarketResearch.com